This work comes from another pitch I won at Halo.

Yoco were relaunching their nifty POS system, Counter, and needed some work to make a splash. The idea was pretty simple. Good things happen to your business when you’re using this super smart and powerful POS. Bad things happen when you don’t.

We made a couple of films to bring that idea to life. I also wrote about three hundred headlines for the DOOH that sold all the different bells and whistles. Much to my dismay, the client really really really liked the ‘like a hot knife through clutter’ line, so that became THE line for the entire campaign.