While we were pitching on Klippies, a little day called New Year’s snuck into the calendar. So there I was, a couple of Klipney Houstons deep, trying to not think about the pitch, when I had a realisation. None of my mates call each other by our real names. Just nicknames. Why? Because that’s what we do with the things we love. Then I realised that brandy and coke has a fair few nicknames too.

Once the hangover subsided I took those realisations back to the studio, and we came up with the pitch winning idea: Get South Africa to help us collect all the terms of endearment we have for a brannas, and give a year’s supply of Klippies to the best one.

While that entire campaign is yet to be packaged for awards consumption, the spot we used to launch is ready for your viewing pleasure.